The Business Marketing Course: Managing In Complex Networks David Ford

ISBN: 9780471877226

Published: April 15th 2002

Paperback


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The Business Marketing Course: Managing In Complex Networks  by  David Ford

The Business Marketing Course: Managing In Complex Networks by David Ford
April 15th 2002 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | | ISBN: 9780471877226 | 5.78 Mb

The Business Marketing Course has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. This introductory level textbook on business marketing has been developed based on the IMP approach.MoreThe Business Marketing Course has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. This introductory level textbook on business marketing has been developed based on the IMP approach.

According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. The main features are based on the conceptual structure developed by IMP. It provides a foundation for a ten session or one semester introduction to business marketing. PowerPoint slides and other materials for instructors are provided on a Website.



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