Tourism and Social Marketing C Michael Hall Prof

ISBN: 9781136989285

Published: February 24th 2014

ebook

312 pages


Description

Tourism and Social Marketing  by  C Michael Hall  Prof

Tourism and Social Marketing by C Michael Hall Prof
February 24th 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 312 pages | ISBN: 9781136989285 | 4.27 Mb

This is the first book to comprehensively consider the relevance of social marketing principles and practice to tourism, destination management and marketing. It provides insights into how the behaviours of visitors and businesses may be changed soMoreThis is the first book to comprehensively consider the relevance of social marketing principles and practice to tourism, destination management and marketing.

It provides insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further contributes to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing.

The book considers a variety of social marketing sub fields relevant to tourism and integrates international cases studies to help tourism students see theory in practice.



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